ICCA, in collaboration with Bco Congresos, is pleased to present this dynamic and forward-thinking session aimed at helping you maximise the use of ICCA Business Intelligence (BI) tools. Following the success of our session in Bangkok and the positive feedback received, we are excited to introduce the second edition of this impactful session. 

ICCA members will present practical case studies, highlighting their best practices in effectively utilising ICCA BI tools. Attendees will gain valuable insights into how these tools can be leveraged for success, while exploring innovative strategies that demonstrate the full scope of ICCA BI’s capabilities.

During this session, ICCA members will share case studies to highlight their skills and expertise, showcasing their best practices in effectively managing and leveraging the new ICCA BI. This will provide a comprehensive understanding of the tool's capabilities and how they harness it to their advantage.

2024 Finalists for the ICCA BI Coopetition Award

Meet the three finalists who will take the stage to present their stories:

GainingEdge: Assess and Leverage the Destination’s Intellectual Capital

Penang Convention & Exhibition Bureau: Leveraging ICCA BI Tools to Secure Business Event Leads

SFA Connect: Leveraging sector-first strategies and ICCA BI for successful conference bids: The SFA-C Approach  

Why This is a Must-Attend Session

Attendees will have the unique opportunity to vote on the winner, with the final decision being a combination of audience and jury scores.

ICCA’s research team will present the latest updates on ICCA BI and invite you to share your feedback to help shape future developments of these vital tools. 

Don’t miss this chance to witness innovative approaches, engage with industry experts, and contribute to the evolution of ICCA BI tools!

More Information

Monday, 21 October 10:45 - 11:45  (Business Trends and Growth Quadrant)

ICCASkills Domain: Module 2 - Bidding for Conventions    CICS/CICE credits: 1.0    

Chairman

 Juan José García – Global Chief Sales & Marketing Officer - Bco Congresos

Speakers

Kavitha Praglathan – ICCA 

Milos Milovanovic – GainingEdge

Revin Samuel - Penang Convention and Exhibitor Bureau

Sarah Fleming – SFA Connect