best marketing award
"Once Upon a Time: The Art of Marketing as Storytelling"
ICCA is searching for the storytellers in the business events industry. This year’s Best Marketing Award theme is all about the craft of storytelling — the techniques, artistry, and creative thinking that sets marketers apart from the rest when it comes to communicating. It’s about making ideas come to life in a new, fresh way that makes viewers take a step back — and takes their breath away.The ICCA Best Marketing Award celebrates the pinnacle of marketing ingenuity worldwide, spotlighting organisations that push boundaries with their passion, creativity, and boldness. Year after year, we're astounded by the increasing brilliance and inventiveness of the submissions. This year's theme is "Once Upon A Time — the art of marketing as storytelling," because every great marketing campaign starts with a story. Prepare to be inspired by the captivating marketing of our three finalists.
2024 Finalists
This year’s finalists display real innovation across all aspects of marketing. The judging panel looks closely at how creative, innovative and groundbreaking projects can inspire other organisations to break away from the norm, think outside the box, and create differently to start shaping tomorrow’s successes.After much deliberation by our expert panel of judges — and significant competition from around the world — four outstanding contenders are taken forward. The finalists will present their ideas live onstage on Monday, 21 October at the 63rd ICCA Congress in Abu Dhabi. One overall winner will be chosen by our judging panel and Congress participants, who will vote for their choice via the Congress App.
The winner will be announced on Wednesday, 23 October. The recognition session will be the 63rd ICCA Congress highpoint, showcasing world-class innovation across all aspects of marketing.
2024 Judging Panel
- Aileen Crawford, Head of Tourism & Conventions, Glasgow Convention Bureau; ICCA 2nd Vice President and ICCA Destination Sector Co-chair
- Jane Vong Holmes, Senior Manager Asia, Gainingedgw; ICCA Asia Pacific Chapter Chair
- Melissa Riley, Senior Vice President, Destination DC; ICCA North America Deputy Chair
- Sumaira Isaacs, General Manager, Gulf Dunes DMC
- Leonie Ashford, International Bids Manager, Tourism New Zealand
- Sarah Markay Hamm, President, IAPCO
- Adriaan Fourie, Business Development Manager, Cape Town & Western Cape Convention Bureau (Wesgro)
- Ross Barker, Group Commercial Director EMEA, Northstar Travel Group, LLC
- Vanessa Russel, Marketing Director - Celtic Manor Resort & ICC Wales
- Patrick Delaney, Managing Partner, SoolNua; Chairman, ICCA Best Marketing Award Judging Panel
- Senthil Gopinath, Chief Executive Officer, ICCA
Why participate?
The ICCA Best Marketing Award is a great exposure for your brand and brings real international prestige to your talent, creativity, and project management skills.
Read all the details of the submission process and judging criteria for a future edition.