best marketing award

The ICCA Best Marketing Award has gained a global reputation for recognising the best and the brightest in our industry for their marketing achievements. It's a call for teams to put their passion and courage on display, and to channel their creativity into a campaign that showcases the incredible energy that powers our industry.   

We are now accepting submissions for The ICCA Best Marketing Award, sponsored by Northstar Meetings Group. This year's theme: "Marketing that Moves You: Inspiring Influence, Creating Impact."   

Marketing that Moves You: Inspiring Influence, Creating Impact 

Marketing isn't just about selling anymore. It's about creating a story, worlds, and aspirations – relating to people in new ways, opening eyes, and changing hearts. Marketing is about taking the everyday and making it magical. When a good idea comes along, it can’t grow into all it could be without marketers who have a dream. A belief, a mission, a calling: it’s all about the process. This year, we want to hear about the creative process from the lightbulb moment to the finished, polished product. Where does your inspiration start? How does it grow? And what goes into making the magic happen?   

Share your story with wit and wisdom. How does inspiration move from influence to impact? It's all about the journey, and we want to come along for the ride.

2025 FINALISTS

This year’s finalists captured the true spirit of marketing in a creative display of innovation, energy, and storytelling that brought out the best and brightest in the industry. 

The three chosen finalists will present their ideas live onstage on Monday, 9 November, at the 64th ICCA Congress in Porto.  From this fantastic group, one winner will be chosen by our judging panel and Congress participants, who will vote for their choice via the Congress App.

The winner will be announced on Wednesday, 12 November, during the ICCA Awards Ceremony in the Plenary Room of the Alfândega Congress Centre.

2025 Judging Panel

  • Sarah Markey-Hamm, IAPCO
  • Sumaira  Isaacs, Gulf Dunes
  • Melissa Riley, Destination DC
  • Vanessa Russel, ICC Wales
  • Jane Vong Holmes, GainingEdge 
  • Adriaan Fourie, Cape Town CVB
  • Eric Bakermans, NBTC 
  • Kristin Guttormsen, VisitOslo 
  • Javier Montilla, Congrex Americas 
  • Kristen Kessinger, Information Systems Audit and Control Association (ISACA)
  • Ross Barker, Northstar Group
  • Patrick Delaney, Soolnua
  • Senthil Gopinath, ICCA


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