Expand Globally. Stay Competitive.

You're already in one of the most mature business meetings markets, but the next significant growth opportunities for your business aren't domestic or U.S. centric. The ICCA Congress is where the global business events community convenes, and where North American organisations build the international relationships that open new markets, new clients, and new revenue streams. Attending ICCA Congress will help you unlock:

Destination Management:

For convention bureaus, tourism boards, and destination marketing agencies, the ICCA Congress connects you with top international association leaders and decision-makers to build relationships that help win future congresses.

• Build deeper, long-term relationships with 90+ international association leaders, plus hundreds of leading PCOs and AMCs who will shape your international pipeline for years to come.
• Discover destination strategies succeeding across Europe, Asia-Pacific, Latin America, the Middle East and Africa.
• Engage with mayors, city officials, and global investment promotion leaders on how international events drive destination competitiveness and economic positioning.
• Develop partnerships that strengthen future bids.

Meetings & Events Management:

For professional congress organisers (PCOs), association management companies (AMCs), and event agencies delivering meetings on behalf of association clients, the ICCA Congress is the most efficient place to build the global partner network that drives your business growth.

• Build deeper, long-term relationships with 90+ international association executives who are actively evaluating experienced international delivery partners/
• Establish stronger relationships with leading destinations and venues from around the world.
• Understand how AI, sustainability, and changing delegate expectations are reshaping what international associations demand from their organising partners.

Meetings & Events Solutions:

For technology providers, production companies, AV specialists, sustainability consultants, and specialist suppliers to the international meetings industry, the ICCA Congress puts you in front of the senior buyers and decision-makers who determine the future of international association meetings.

• Showcase your solutions directly to 90+ international association leaders, plus hundreds of leading PCOs and AMCs.
• Gain cross-sector intelligence from this year's CrossWorlds co-curators, including UN Tourism, IEEE, and AC Forum, on the forces reshaping the global meetings industry.
• Build strategic partnerships with destinations, venues, PCOs, and other suppliers beyond North America, expanding your networks and accelerating your reach.

Venues & Hotels:

For convention centres, conference hotels, and venue operators, international association congresses are often underpursued and misunderstood. The ICCA Congress will help you debunk all the mysteries and pave a clear path to success.

• Build deeper, long-term relationships with 90+ international association leaders, plus hundreds of leading PCOs and AMCs who will shape your international pipeline for years to come.
• Understand what international associations now prioritise beyond price and capacity, and how to speak credibly to those priorities in future proposals.
• Learn how leading venues across the world are positioning themselves in this market, and where the opportunities lie for yours.

Curious to know who you’ll meet at #ICCACongress26? Discover the associations and organisations ready to CrossWorlds us in Panama.